PHAROS is a introductory personal management
information tool providing managers with easy way to monitor enterprise
performance. It is made to be simple in each operation including amount
of data required to collect, data entry, analysis of most important
business performance indicators, defining business targets, planning
production profile, simulating business decisions.
Pharos was used as a introductory software in many UNIDO
projects and programmes worldwide to improve entrepreneurs capacity for
Change Management. As the important component of such programmes it
allows measuring achievement of strategic goals in improving business
results, quality, productivity,
competitiveness. The implementations facilitate
business culture, knowledge capital in strategic planning and
best continuous improvement practices.
The vision of a business and business
navigation is achieved in Pharos by viewing key indicators as lighthouses
with green or yellow or red colors and by viewing various indicator
graphs.
PHAROS allows for early identification of problems by updating the
graphs immediately after the end of each passed period.
Entrepreneur can identify business targets by using
on-screen sliders, control main values and monitor business performance
by a glance.
Business navigation is supported by providing
performance indicators of the enterprise as follows:
Costs lighthouse color: The total
enterprise expenses for each month are accumulated from the beginning of
the year till the current month and are compared with the budget. The
Lighthouse light obtains its color depending on the position of the
accumulated expense value against the upper (above budget) and lower
(below budget) target values, which are defined by manager himself.
Costs module allows for quick monitoring of
different Cost Categories and identifying Costs Drivers.
(click on the picture to see full screen
animation)
In case of an unacceptable cost status (Red Lighthouse
color) Pharos provides the manager with the following information for
analysis (by mouse click or Arrow Up/Down on keyboard):
Average monthly results
for the given cost category (personnel costs, sales costs, etc.).
Average monthly results
as percentage of plan for the given cost category.
Average monthly planned
value for the given cost category.
Period cost values in
percentage to the planned cost for the given cost category.
Period absolute amount of
cost in currency in relationship to the planned for the given cost
category.
Average monthly amount of
costs accumulated from the beginning of the year till the current
month in percentage to the planned cost for the given cost category.
Average monthly amount of
costs in currency accumulated from the beginning of the year till the
current month in relationship to the planned cost for the given cost
category.
The graphs below the table presents
actual values for each passed period (on the left) and accumulated
values (on the right). The graphs shows the data in the category
selected by a user in the table.
2.
PERFORMANCE
The color of the Performance lighthouse
depends on combination of two indicator values "Cash Flow" and
"Profit Margin" and their position against corresponding upper
and lower manager-defined targets. The following supports the management
analysis:
Cash Flows monitoring
(the flow of money in a company).
Profit Margin monitoring
(the impression of a company's profitability).
Identifying "Top
five Products" according to their Sales Revenue.
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animation)
Performance module provides the Manager with the
following details:
Cash Flow graph, which is
calculated for each month annually, indicating if the company have
earn or lost money during the each passed month.
Accumulated Cash Flow
graph, indicating if the company have earn or lost money from the
beginning of the year till the current month.
Profit Margin graph,
which is calculated for each passed month, indicating how much each
unit of sales contributed to the enterprise net income for the
selected month (in percent).
Accumulated Profit Margin
graph, indicating how much each unit of sales contributed to the
enterprise net income from the beginning of the year till the current
month.
In addition Pharos provides the Manager with Table (in
absolute values) and Diagram (in percentage of totals) to indicate The
Top five Products according to their Sales Revenue for the each passed
month. The Diagram can be used for easy review of the top 5 product
compositions against the all others for each month of the year.
The production table allows defining main parameters of
the enterprise production by using minimum data. It is supplied with
additional utilities to save production profile, edit it, load some
previously defined profiles and apply them to new time periods. The
feature provides for developing business scenarios. simulation of
decisions and planning.
3. QUALITY
The color of the Quality lighthouse
depends on the combination of two indicator values Product Quality Index
and Customer Service Index and their position against corresponding
upper and lower manager-defined targets. Product Quality Index (PQX)
represents internal production quality at the enterprise. Customer
Service Index (CSX) represents how customers see the quality of products
supplied to them by particular enterprise and the level of losses caused
by their claims.
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animation)
Quality module provides management with following
information:
Product Quality Index for
the period shows the share of rejected products compared to the total
number of products manufactured during the same period.
Accumulated Product
Quality Index shows the share of rejected products compared to the
total number of products manufactured from the beginning of the year
till the current month.
Customer Service Index
for the period shows the number of customer shipments with defects out
of total customer shipments during the same period.
Accumulated Customer
Service Index shows the number of customer shipments with defects out
of total customer shipments accumulated from the beginning of the year
till the current month.
4.
COMPETITIVENESS
The concept behind Pharos definition of
Competitiveness is as follows: Being competitive means providing
customers with products and/or services of a quality that satisfy
customers' demand. Competitiveness also implies a satisfactory profit
level. Therefore, two factors are imperative for identifying
competitiveness lighthouse color: quality that addresses
customers' demands and satisfactory ratio of total added value to
total costs.
Quality that satisfies customers' demands is
represented by periodical and accumulated Customer Service Index graph
(the same as reviewed in "Quality" section).
Satisfactory profit level is represented by the
Competitiveness Value graph as follows:
Periodical
Competitiveness Value shows Added Value compared to the Total Cost of
the same period.
Accumulated
Competitiveness Value shows Added Value compared to the Total Cost
accumulated from the beginning of the year till the current month.
The color of the Competitiveness lighthouse depends on
combination of two indicator values "Customer Service Index"
and "Competitiveness" and their position against corresponding
upper and lower manager-defined targets.
In addition Pharos provides the manager with the
tables (in absolute values) and Diagrams (in percentage of totals) to
indicate five most profitable products for (1) each passed month or (2)
for some period from the beginning of the year till the current month.
It can be viewed as follows:
- according to their Added Value;
- according to their Profitability (Added value
compared to the Variable Costs)
The Diagrams can be used for easy review of the top 5
product compositions against the all others for each month of the year.
(click on the picture to see full screen
animation)
5. PRODUCT
CONTRIBUTION
It is important for any manager to know,
which products contribute most to the economy of an enterprise. Pharos
provides information regarding average monthly Added Value per
product accumulated from the beginning of the year. It is used for
assigning colors to the Product Contribution lighthouse.
(click on the picture to see full screen
animation)
In case of an unacceptable status (Red Lighthouse
color), Product Contribution module provide the Manager with following
details for analysis:
Average monthly Added
Value per product accumulated from the beginning of the year
till the current month.
Average monthly Added
Value for all products accumulated from the beginning of the
year till the current month.
Added Value for all
products calculated for each passed period.
In addition to previous graphs of top 5 products by
profit and sales revenue per product, there are the following tools for
analysis of particular products:
The Top five Products
table (in absolute values) according to their Added Value per One
Product Unit calculated for each passed month.
The Pie Chart next to the
table shows Added Value for all units sold in the current
month. Absolute values and percents of total are calculated for each
product presented in the Top 5 Products Table.
6. CUSTOMER
SALES
Customer Contribution module of Pharos is
an instrument to classify customers by ranking them according to their
revenue, number of sales or average value per one sale (the amount of
sales revenue for the period divided to the number of sales) for each
customer for the selected period (s). The Lighthouse color depends on
Average monthly Customers target-Revenue that was previously defined by
the manager.
(click on the picture to see full screen
animation)
Left table shows Total Number of Sales and
Total Customers Revenue for the selected number of periods and selected
customers (on the right table customers).
Right table shows Total Number of Sales and
Total Customers Revenue for the selected customers and selected number
of periods (on the left table).
Left graph shows for particular selections on
the tables customers and periods as follows:
- Monthly Revenue for those months that were selected on the left table.
- Monthly Number of Sales calculated for those months that were selected
on the left table,
- Average Monthly Revenue per Sale calculated for those months that were
selected on the left table.
Right graph shows for
selected months on the left table as follows:
- Monthly Revenue for the customers, selected on the right table.
- Monthly Number of Sales for the customers, selected on the right
table.
- Average Monthly Revenue per Sale calculated for each customer,
selected on the right table.
The information obtained provides important tools for
analysis of the marketing and sales efficiency, customer relations, purchase
activity patterns, customer importance in time, which are required for defining effective customer policy.
Utilities
Pharos has several utilities, which
provide customization options for the users. There are as follows:
Advanced data
import/export module into the system from external accounting and other
software systems supporting multiple database formats (download the
description below),
Planning of production
or making optional scenarios of enterprise developments, review seasonal
production/sales effects,
Include/Exclude inflation
from the calculations,
Setting up business
management targets constraints manually
Database backup/restore
Adding additional
language/work in multilingual environment
Printing reports (database
tables)
Printing graphs
Get extensive help
The UNIDO Pharos
software supports in preparation and implementation of ISO 9001
(Sections "Establish monitoring and measurement processes and Carry out
monitoring and measurement activities) and ISO 9004 (Sections
"Measurement and analysis" and "Continual improvement").
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PHAROS - Business Navigator
