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 Benchmarking in Pharos - Business Navigator: expanding the scope business measurements in enterprise, consulting an policy making applications

The Enterprise Benchmarking is add-on module for Pharos - Business Navigator. The another add-on module "Advanced Data Export - Import" allows effective data transfer between Pharos and other software which may be used in enterprises.

The objectives of the benchmarking module development were as follows:

  • Obtaining information about absolute and relative change of major business indicators for the current date compared to some  reference date in the past.

  • Presenting this information in both radar graph, time series graphs, tables and relevant reports.

  • Providing trend identification and analysis tools by using simple averaging method.

  • Allowing flexibility in defining any desirable averaging period within interval of 1-12 months.

  • Using actual data available in Pharos and Produce Plus enterprise databases for obtaining objective results.

  • Minimizing possibilities for subjective judgments by management and intermediaries.

  • Minimizing use of questionnaires, human errors and incompetence as well as delays in getting results after data processing. 

  • Obtaining benchmarking results easy, simply and quickly at any moment of time.

  • Presenting in business reports only figures of relative change in percent  thus avoiding revealing sensitive information about absolute values of some key performance indicators. It facilitates public discussions of performance management issues and knowledge distribution.

The benchmarking module allows presenting major indicators as time series within the period selected between current date and some date in the past called “benchmarking analysis period”. Current business results are compared with those which took place some time ago called as “reference date”. The reference date can be selected within the benchmarking analysis period which is limited only by availability of data in the enterprise database.


The information is calculated accordingly to particular indicator formulas used in Pharos and Produce Plus and presented in graphs, tables and benchmarking reports. The data used for the benchmarking is extracted from the actual enterprise database available in Pharos and Produce Plus.
The example of the user screen presenting the selection of 5 key performance indicator time series is provided below. It includes radar graph with all indicators in one picture allowing quick analysis of relative change.

 

(click the picture  to expand, its quality may depend on your monitor resolution)

The benchmarking module allows entrepreneurs and consultants obtaining the estimation of change for following indicators:

  1. Net Profit (Pre Tax),

  2. Expenses Overall,

  3. Sales Revenue,

  4. Overall Added Value,

  5. Overall Added Value per Employee

  6. Labour Ratio

  7. OEE (Overall Equipment Efficiency)

The indicators are calculated in two formats: actual and averaged. The duration of averaging period can be varied by users within the interval between 1 and 12 months to identify trends.
The output information is available in tables, graphs and business report document. The report provides only relative figures to avoid revealing sensitive financial data. The information about relative change is available in benchmarking report and can be used in presentations for various third parties (banking, investors, industrial association, image making events, etc).


The absolute monetary data is available in on-line graphs supporting entrepreneurs in in-house analysis of results. All indicators are presented in the radar graph providing for overview of change at a glance as follows:

 

(click the picture  to expand)

The reference data for each indicator is presented in blue radar line.

Some examples of benchmarking module implementation are presented as follows:

The module was introduced as part of the UNIDO Pharos software suite for Business Performance Measurement, Management and Benchmarking for consultants and entrepreneurs. It can be run by selecting the "Benchmarking report"  item in the Reports item providing for simple and easy monitoring of the results. The copies of the reports are always available in the XML format under the particular enterprise database subdirectory XML. The benchmarking reports are available in short or extended format. The extended report provides time series for each indicator over the whole selected period of analysis.

 

The benchmarking applications

The benchmarking module provides enterprise management as well as business consultants with simple evaluation of main business indicators facilitating prompt identification of corrective actions. Its application differs from typical benchmarking approach based on interviews with senior management and questionnaires as follows:

  1. The entrepreneurs and assisting personnel are provided with Pharos suite and take part in the introductory training workshop

  2. The enterprise database is developed by entering backlog data for one or more years. Pharos needs very minimized data to calculate key performance indicators and generate benchmarking reports

  3. The benchmarking consultant runs quick audit of enterprise, verify the database completeness, runs diagnostics and print benchmarking reports

  4. The reports from multiple enterprises can be saved in electronic format XML for further comparison and calculating accumulated statistics.

The procedure allows improving data quality and its verification based on actual enterprise results. It facilitates changing business culture of entrepreneurs while using IT tools for business benchmarking, measurement, management and decision preparation.

The application can decrease costs and enrich enterprise certification programmes as well by minimizing the overall costs and time for business audit per enterprise. Further Pharos software can be used for real time performance monitoring for enterprise groups, e.g. in regions or industrial sectors. A simple statistical analysis of data about relative change for multiple enterprises would facilitate actual picture of economic developments in SMEs industries in clusters.

 

The examples of applications:

 

1. Providing valuable additional information when applying for business development loan by some financial institution or investment agency.

2. Presenting business results to owners or shareholders or potential investors by existing enterprise management.

3. Reviewing business results after making certain strategic changes in enterprise business, for example, introducing new management, innovation, new technology, shift in production pattern, etc.

4. Evaluating of particular business strategy for future development among other options.

5. Assisting business consultants in management upgrade programmes.

6. Evaluating of particular results in business games and educational applications.

7. Presenting of particular business development examples in public events such as seminars, conferences, workshops, etc.

 

The module implementation allows further expanding of the benchmarked set of indicators.

 

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